LifeArk is a life education app where parents can put together thoughts, influences and experiences for their children in the future.https://www.lifeark.io/
LifeArk is a quickly scaling family educational platform that was looking to increase users on their platform. The previous firm they were working with elicited a rate of $41 per registration through Facebook and Instagram Ads. LifeArk was looking for a solution to cut costs.
StratDev ran an intensive split testing and retargeting campaign for them through Facebook Business Manager.
We also ran specials and subscription discounts through high-quality video creatives and copywriting, resulting in higher engagement from LifeArk's prospective users.
Cost per app registration
StratDev dropped LifeArk's cost per app registration from $41 to $9.45
We decreased the cost per registration by a staggering 77%. This was accomplished within first 30 days of LifeArk's partnership with StratDev
Through 60,000 ThruPlays of our video advertisements we were able to attain 100+ new registrations on the LifeArk app
LifeArk was able to decrease overall costs while increasing the effectiveness of their ads through StratDev's work.