Southend

Southend offers healthcare providers collaborative care solutions and seamless support for patient wellness.

Challenge

In early 2023, the US government initiated a program that allows Us citizens with private or government insurance to receive 8 free covid tests monthly, while reimbursing fulfillment centers like Southend on the backend. Southend launched a nationwide campaign to find new qualifying patients and fulfill Covid test orders. Southend had a singular goal - find profitability and scale.

StratDev's Solution

Southend was contracted by Southend along with 5 other performance marketing agencies. Historically, Southend struggled with profitability, so Southend tasked StratDev along with each other agency to outperform one another – the top performing agency would become Southend’s premier marketing partner. 

Instead of jumping head first into performance marketing, StratDev spent the first few weeks taking a deep dive into understanding why Southend’s ad funnels were not performing in the past. StratDev was able to identify key areas of opportunity with our auditing, and understood a path where we were able to carve a path forward by leveraging existing data, rather than jumping head first into randomized testing.

Outcome

In early 2023, the US government initiated a program that allows Us citizens with private or government insurance to receive 8 free covid tests monthly, while reimbursing fulfillment centers like Southend on the backend. Southend launched a nationwide campaign to find new qualifying patients and fulfill Covid test orders. Southend had a singular goal - find profitability and scale.

What We Did

Go-to-market
TikTok ads
Google ads
Meta ads

Testimonial

We were spending over 1 Million per month with StratDev on ads. The only way we were able to get to that was by seeing a great ROI.

Dr. Survam Patel

Managing Partner, Southend Pharmacy

By the Numbers

426,000

New patient submissions

$36.7M

Net new revenue

14.5x

Blended ROI

Collaborate With Confidence

What our clients say about StratDev

Their words, not ours 😉