When zLinq first connected with StratDev, they had just hired their first-ever marketing leader and needed to build their marketing capabilities from scratch. With no existing framework for content, website strategy, or advertising, zLinq required immediate, hands-on support to quickly establish foundational marketing operations. The company sought a partner that could understand their unique position, strategically accelerate marketing development, and transition their ambitious ideas from concept to reality.

StratDev partnered closely with zLinq to rapidly establish their marketing function, beginning with comprehensive content, funneling, and website strategy & development. By quickly understanding zLinq’s specific organizational goals, StratDev acted not merely as a service provider but as a strategic partner—guiding content creation, shaping advertising strategy, and driving continuous optimization based on real-time insights and testing.‍

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Through collaborative planning and execution, StratDev redesigned zLinq’s entire website, developed high-performing ad campaigns, and implemented processes designed to effectively leverage marketing insights across other business functions.

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In just a few months, StratDev’s strategic support led to transformative growth for zLinq. The website redesign drove a 213% increase in organic traffic, and resulted in a spike of 8x the total site visits compared to the previous year. Additionally, zLinq’s advertising performance experienced a remarkable 900% increase in conversion rate. These improvements translated directly into larger, higher-value deals, nearly doubling their average deal size from the prior year.

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StratDev's role as both execution partner and strategic advisor has positioned zLinq’s marketing team for sustained success, turning initial marketing ideas into tangible, business-driving results.

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