For over ten years, Tanooki’s growth relied heavily on the personal networks of its co-founders, Eric and Dave. However, by early 2025, those networks had matured, and new business opportunities began to slow. As a B2B service-based agency, the uncertainty of when the next client would come through the door became a growing concern.

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In an attempt to address this, Tanooki engaged a cold email outreach firm. While initial results were promising, the campaign quickly lost momentum: leads dropped in the second month and completely dried up by the third. Tanooki needed a reliable, scalable system for generating qualified leads, and one that wouldn’t fizzle out.

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StratDev launched our flagship LinkedIn ABM program to consistently drive qualified opportunities. By leveraging the personal LinkedIn profiles of both co-founders, Dave and Eric, we crafted high-converting, hyper-personalized messaging tailored directly to target not just Tanooki’s Ideal Customer Profile, but also individuals with existing intent in the market, and most importantly, those that have budget and a checkbook ready. 

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We optimized the outreach strategy through ongoing iteration and performance analysis, ensuring that messaging remained relevant and compelling. ‍

The dual-account approach allowed us to double the impact and reach from 800 to 1,600 InMail messages, keeping the pipeline warm and active across multiple segments of their target market.

In just five months, StratDev generated 40 high-quality opportunities for Tanooki, with an industry-leading 97.5% meeting show-up rate.

‍These efforts contributed to more than $2 million in added sales pipeline, providing the predictability and peace of mind the agency needed.

What began as a response to stalled growth evolved into a growth engine responsible for generating sustained revenue, helping Tanooki regain momentum and confidently plan for the future.

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