After raising a $6 million funding round, Martini was ready to accelerate its go-to-market efforts. However, early attempts at lead generation by the founder, Rajiv, had fallen flat. The core challenge wasn’t a lack of interest, but rather clarity. ‍

‍Without the right narrative, even well-targeted outreach failed to convert into sales conversations.

StratDev launched a tailored LinkedIn account-based marketing program aimed at identifying and engaging Martini’s ideal customer profile with precision. We worked closely with the Martini team to deeply understand the product, iterate on messaging, and refine our approach through real-time feedback loops.

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While the first two months were focused on rigorous testing and learning, the third month marked an inflection point – messaging finally clicked. The result? A scalable, repeatable system that turned outbound outreach into a reliable source of qualified meetings. StratDev’s efforts created a high-leverage feedback loop between outbound performance and product-market alignment, strengthening both sales and positioning.

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By Month 3, StratDev became a consistent lead engine for Martini, driving high-quality meetings that directly fueled the company’s pipeline growth. What began as a messaging challenge evolved into a predictable sales motion, with StratDev powering the outreach strategy that Martini.ai now relies on to generate sustained interest and revenue opportunities in a complex, competitive market.

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