Our latest blog posts

As search shifts from Google results pages to AI answers in tools like ChatGPT and Perplexity, it’s no longer enough to just rank on page one. A tiny set of “trusted” sites now powers most AI responses, which means your brand either shows up inside those answers or disappears from the conversation. In this post, I break down what Generative Engine Optimization (GEO) is, why it matters, and how brands can adapt their SEO so they’re visible inside AI answers, not just buried underneath them.

Marketing technology has evolved fast — but many brands still struggle to turn their stack into real results. Tools multiply, data piles up, and teams lose sight of what truly drives growth. This month, we take a closer look at how smart integration and strategic alignment can transform martech from a cost into a growth engine.

Virtual sales and AI are transforming how consumers shop online and creating new ways for brands to engage audiences. Keep up with StratDev’s monthly blog to stay informed about trends shaping the marketing landscape.

AI influencers are one of the fastest-growing trends in marketing. With flawless visuals, perfectly curated messaging, and the ability to post endlessly, these digital personas offer brands efficiency and control, but they also raise questions about trust, audience perception, and authenticity. In this post, we explore what marketers can learn from the trend and how brands can innovate while staying aligned with audience expectations. Keep up with StratDev’s monthly insights to stay ahead in the evolving world of digital marketing.

Most 4th of July campaigns blend into a sea of flags, fireworks, and flash sales. This guide shows brand marketers how to break the mold with a step-by-step strategy that puts emotion, storytelling, and relevance front and center. From choosing the right format to inviting audience participation, discover how to create campaigns that go beyond noise—and actually connect.

Google has once again postponed the phase-out of third-party cookies in Chrome, citing regulatory and technical challenges. Here's what this means for advertisers and digital marketers.

Discover how influencer whitelisting is transforming performance marketing in 2025. From Coachella case studies to platform benchmarks, this guide explores how brands are turning creator content into high-performing, ROI-driven ad channels.

Coachella 2025 proved it’s more than music—it’s a marketing playbook. From Fortnite crossovers to immersive brand worlds and creator-led storytelling, StratDev unpacks how brands turned cultural capital into conversion.

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