Tips & Tricks For Social Media Marketing In 2021
April 10, 2021
April 10, 2021
Social media marketing is a form of digital marketing that involves creating and sharing marketing content on social media platforms to achieve brand exposure. This can include initiatives such as posting written content, images, or videos with the goal of audience engagement and advertising.
The goal of social media marketing is to use these platforms to connect with your target demographic, build a positive brand image/sentiment, and increase traffic to your website. With the rising popularity of mobile devices, social media marketing is an effective way for your company to reach a large audience. Potential customers are online and interacting with social media platforms such as Facebook, Twitter, Instagram, and Pinterest – a well thought-out social media campaign could effectively tap into this avenue!
Facebook is one of the social media giants – featuring over 2.7 billion users every single month online, your brand could benefit from establishing good reputations on this platform. If you’re looking to reach a large, and diverse audience, Facebook is the platform for you.
Facebook sports a casual, friendly media environment that people go to relax and connect with their friends so keep your marketing content light and breezy! If you want to begin advertising on this platform, start with creating a Facebook Business Page, ensuring your brand image is crisp and readable.
Twitter is another well known social media platform that is characterized by text broadcasts on the web. Tweeting within your industry or related fields should allow you brand to gain steady exposure.
To take advantage of the diverse consumer base, your company should take an active role in your twitter marketing campaign, staying on top of current trends in your field and retweeting customer tweets for engagement. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
LinkedIn is a special platform as it features a more professional tone. LinkedIn is a great place to promote your brand to those in similar professional industries and share your content with those who are interested in jobs and general networking.
Having a professional LinkedIn profile and following base makes your brand appear reputable and can garner additional employees or even customers!
If your brand wants to focus on video advertising, then Youtube is the platform for you! Youtube is full of trendy brands and upcoming viral videos so be sure to take advantage of this fact. Focus your marketing efforts on creating useful videos that solidify your brand image and reputation.
A media platform that is upcoming and popular with a younger audience is Instagram. If millennials are your target market, consider orienting your advertisement efforts to sharing on Instagram.
Instagram centres around a photo-sharing system, where followers engage with your brand through image visual aid.
In the current social landscape, leveraging social media marketing is the best way to capture a large audience. Correctly integrating a social media campaign can help bring your brand to the forefront of social platforms and expand your overall reach. Don’t be afraid to step out of your comfort zone and hop on the trend of social media by working with StratDev’s rockstar team of social media specialists!
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