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7 SEO Tactics That Will Instantly Improve Your Website Traffic

7 SEO Tactics That Will Instantly Improve Your Website Traffic

October 18, 2021

The problem that many businesses face is that they try the same old strategies over and over again, only to see the same lackluster results. This often leaves them feeling frustrated by their lack of progress, particularly with getting more visitors to their websites!


The internet provides so much misinformation about how to best attract customers online, which usually results in businesses trying ineffective methods time after time without seeing any improvements. 


If you’re looking to increase website traffic with both organic and paid methods, here are some strategies that are proven to yield real results.





Use the Right Keywords



The use of keywords in content is an important part that will help searchers find you. Make sure they are used naturally, and not awkwardly stuffed into the text in a way that detracts from your main idea or annoys readers with overuse. Google’s algorithm can recognize when keywords are being shoehorned into a page, and can actually dock your rankings if you try to add them inorganically. It's also helpful if you can inject some keyword phrases throughout each piece of content. If you’re having trouble incorporating a keyword naturally, meta descriptions are another great place to inject them in. These should be included wherever possible, as it’s another data point that Google’s site-crawlers will look at.


To conduct keyword research, you can use tools like Moz and SEMrush. These sites show which keywords competitors are using as well as how often people search for these terms. Having this knowledge will help guide your strategy going forward with a more targeted SEO campaign that will have greater ROI than general ones!




Create Memorable Content



Creating great content is one of the best ways to increase website traffic. People use Google for their search queries, and they want answers that are thorough, with accurate information on the site. This means that you need a blog post or article series designed to do just this - Blogs that are useful, but not too long, that can be quickly read through in less than 5 minutes! 


Blog posts are an essential component of any successful site, as they can drive much more than just organic traffic. Blogs are an excellent place to incorporate all of the keywords that you wish to target, and will help search engines know what the purpose of your site is, and what to rank it for. In fact, websites with blog content receive 434% more search engine indexing of pages on the website; sites publishing 16 or more articles per month see nearly 3.5 times more visitors than those who only release one post per week.


The bottom line is that when you care about your content, and do the research on what your audience wants to see, web traffic and rankings will improve tremendously.




Write Guest Posts



Guest posting is a great way to increase your website's ranking in search engines while also providing valuable backlinks. It can help you earn more money from sponsored posts and even get featured on other sites! But be careful not just anyone will take these opportunities so make sure they're relevant before submitting any articles or pitches.


First, look at a website’s content and make sure it’s high quality, check its domain authority, and study their guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you. If you manage to secure a proper guest post, this will show search engines that high-authority, trustworthy websites are willing to share your content, thus positioning your site as a more reputable and authoritative place in the eyes of the search algorithms.



Keep Social Media Pages Active



Social media is a huge opportunity to attract visitors. While increasing web traffic via social media could be an entire article on its own, here are a few actionable ways that you can start making the most out of this incredibly powerful tool.


  • Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms.
  • Interact with followers by replying to them, reposting their content, and tagging them.
  • Use relevant hashtags in your posts.
  • Regularly update the link in your bio to promote new content when it comes out.
  • Change a cover photo or banner to promote new content.
  • Tag influencers who may be interested in your content.
  • Include enticing information from the content to encourage people to click the link to it.
  • Reply to other people looking for answers with relevant links to your content.





Submit Press Releases to Influential Publications



The best way to get your business in front of potential customers is by creating press releases. These documents should not just sit on the syndication website, where they become easy targets for bots and spam alike - businesses need to take advantage with active promotion by sending these releases out to the right people via influencer websites or publications within their industry.


When you're trying to promote your business or brand, it’s important that every marketing tool at hand yield results--and this means putting some serious effort behind promoting each piece through social media channels like LinkedIn company pages (a great place also put links), posting them directly in relevant communities, and utilizing online forums dedicated specifically towards your industry.



Exchange Backlinks



Websites are all competing for the same space on a user’s screen. While some websites may have more search engine visibility, other sites beat them out by being visible in social media and online forums where people discuss their findings from those searches. To increase your site's ranking on Google or other engines, while also increasing overall traffic in an effort to attract customers who otherwise wouldn’t find your content organically - backlink exchanges offer a great opportunity to do so! Try reaching out to relevant web pages through email campaigns asking if they could add one of your posts as another resource within theirs. In exchange, you can offer to add a backlink to a piece of their content into a blog post on your site. These types of exchanges are mutually beneficial and can increase traffic to both of your websites.



Use Advertising to Increase Website Traffic



When considering the different ways to advertise your business, it is important for you as an entrepreneur or small company owner to make sure that this investment will be worth the cost. Advertising through paid search, social media, and display ads can be an efficient way to increase website traffic. There are many pros and cons with each option, which could end up giving you some trouble in terms of reaching your marketing goals. Be mindful of your average cost per conversion with Google's own filtration services, and make sure that you do your research before choosing one option over another!


For instance, it's important to start with one campaign and a few different ad groups containing the keywords you want to target the heaviest. Once this advertisement has been launched monitor how audiences behave when exposed to certain words and phrases, as well as variations thereof. Maybe some people will respond well to your ads, while a different audience won’t give you the same luck, which could mean that they're looking for something completely different than what was being offered online at that time!


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