5 Ways Digital PR Can Organically Promote Your Small Business
March 15, 2021
March 15, 2021
Are you a new business looking for a way to expand the scope of your digital reach? If so, look no further than Digital PR! Relying on internet based marketing strategies, Digital PR offers opportunities to reach a larger online audience and secure brand presence.
Marketing through Digital PR is a great way to increase your businesses online presence. PR allows you to leverage your network with various media outlets – such as journalists, bloggers and influencers – to gain valuable backlinks, social media exposure and improve your overall Search Engine Optimization (SEO). Digital PR will help you reach your target demographic by featuring your brand on platforms they interact with, increasing exposure and driving organic traffic to your website!
While Traditional PR is focused on physical print-based publications like tv and radio, Digital PR enters the digital arena of exposure. Instead of targeting print, Digital PR focuses on online platforms to increase brand awareness. Using outlets such as online publications, blogs, podcasts, social media and online events, Digital PR takes advantage of the digital landscape to nurture brand awareness and reputation.
Though Traditional and Digital PR both seek to bolster brand reputation and credibility, Digital PR specializes in managing your company’s online footprint and positions itself in support of Search Engine Optimization (SEO). Without Digital PR, SEO campaigns can face difficulty positioning itself positively on search engines and ultimately struggle to maintain website visibility.
Digital PR generally focuses on publishing brands on various platforms and securing backlinks from relevant websites and blogs. There are, however, various ways that these tasks can be completed and implemented to fit the needs of your brand specifically.
Some common types of Digital PR strategies include:
While traditional marketing strategies focus on generating sales, Digital PR focuses on creating a positive impression of your company. Digital PR is effective for garnering positive exposure for your business, highlighting its features and curating this to target susceptible audiences. General marketing emphases conversions while Digital PR works to increase website traffic and overall brand awareness.
Digital PR is an essential part to any digital marketing campaign that wants to maximize its results. Paired with SEO, Digital PR can be a powerful way to raise traffic and secure better organic rankings. It is important to build reputation through Digital PR for any marketing campaign to be truly effective.
Ultimately, Digital PR aims to improve your brand's visibility within your target demographic. Building brand value using digital tools, Digital PR can really make your company stand out in the sea of online and offline competitors.
To learn more about how Digital PR can bolster your existing digital marketing efforts, check out StratDev Digital Marketing - The Top Growth-Focused Digital Marketing Agency.
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